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The Very Cool Things J.J. McCarthy Has Done With His NIL Money
The Very Cool Things J.J. McCarthy Has Done With His NIL Money By Joey Held on January 9, 2024 in Articles › Sports News The college football landscape is changing. Yes, the Michigan Wolverines are national champions for the first time in more than a quarter century, though we're talking more about the introduction of name, image, and likeness (NIL) deals a couple of years ago. Now, schools can offer money to players through a mix of university and local or national sponsor dollars. We've seen players take advantage of these opportunities in clever ways. Former Texas (and current NFL) running back Bijan Robinson created his own brand of Dijon mustard . Wide receiver Decoldest Crawford had a deal with a Nebraska company called SOS Heating & Cooling. Dieunerst Collin went viral years before playing collegiate football and capitalized on his former fame thanks to a partnership with Popeye's. The money college players earn from NIL deals can truly b